MTHD turns your brand into clear, practical guidelines, covering logo, colour, type and tone of voice, plus the prompts and templates that keep AI-made content on-brand.
What we do
Short and usable
Rules people can apply in seconds.
Real examples
Do's and don'ts shown, not just described.
Ready-made templates
Start from on-brand files every time.
AI-ready
Prompts and rules so AI output sounds like you.
How we help
01
Exact values and clear hierarchy so your brand looks the same on screen and in print.
02
How to use the logo, and how not to.
03
How the brand sounds and looks in real material.
04
Guidance and tools that keep AI-generated copy and images on-brand.
Fixed-fee guidelines projects, or a monthly retainer to keep templates and rules up to date.
Fixed-fee guidelines and template projects.
Brand guidelines
For businesses whose brand looks different everywhere.
Logo, colour and type rules
Imagery and layout guidance
Delivered as a PDF and web page
Price from
£3,150 + VAT
$4,210
Contact MTHD →
Tone of voice guide
For businesses where everyone writes differently.
Voice principles
Before-and-after examples
Word list
Price from
£2,100 + VAT
$2,805
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Template suite
For teams rebuilding documents from scratch every time.
Social, slide and document templates
Editable in your tools
Quick-start guide
Price from
£2,730 + VAT
$3,650
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AI brand guidelines
For teams using AI to write and design.
Voice and style rules for AI
What AI must never say
Review checklist
Price from
£3,150 + VAT
$4,210
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Prompt & template library
For staff who want consistent AI output.
Tested prompts for common jobs
Example outputs
Templates for emails and posts
Price from
£2,730 + VAT
$3,650
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Brand consistency audit
For businesses that suspect the brand has drifted.
Review of current material
Gaps against your guidelines
Fix list
Price from
£1,785 + VAT
$2,385
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Reserve senior design and marketing capacity every month, and point it at whatever your business needs most.
Need something different?
These packages are where most clients start, not a limit. If you need something different, we'll shape a bespoke project or retainer around it. Retainers are sized by how much we're doing for you each month, and every one includes a weekly results call.
Contact MTHD →Technology
Microsoft Clarity01
MTHD brand guidelines cover logo use, colours, typography, imagery, tone of voice and layout, with right-and-wrong examples and ready-made templates for everyday work.
02
MTHD brand guidelines start from £3,150 + VAT / $4,210, with a tone of voice guide from £2,100 + VAT / $2,805 and AI brand guidelines from £3,150 + VAT / $4,210. All are flat fees.
03
MTHD brand guidelines typically take 3–5 weeks and are delivered as a PDF and a web page. A tone of voice guide takes 2–3 weeks and AI brand guidelines 3–4 weeks.
04
AI brand guidelines are rules and prompts that tell tools like ChatGPT how your brand should sound and look, and MTHD writes them so AI-generated copy and images stay on-brand.
05
Yes, MTHD can document an existing brand, tidying up inconsistencies along the way, as long as we have your logo files and the material you currently use.
06
An MTHD brand identity includes core guidelines for the new logo, colours and type. The Brand Guidelines service goes further, adding imagery and layout guidance, tone of voice, AI rules, prompts and templates, for new or existing brands.
07
One-off projects are a fixed fee for a defined piece of work, with no notice period. Retainers reserve senior design and marketing capacity every month, from £1,500/month + VAT / $2,000/month, with a 3-month minimum and then rolling monthly with 30 days’ notice. If you’re not sure yet, start with a one-off project to see how MTHD works, then move to a retainer once we’ve proven what we can do.
Get in touch
Tell us what you need and we'll come back within one working day, or book a 20-minute call. Flat fees, no percentages, weekly results calls.
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