NIKE

Project Description
Nike's creative agency reached out to our Creative Director for help designing and delivering a signature illustration to accompany their new high fashion sub-brand.
Project Details
Branding / Illustration
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NIKE
Flat artwork of the Nike goddess illustration by MTHD Marketing
Nike goddess illustration linework shown flat on a plain background
Alternative colourway of the Nike goddess illustration by MTHD
Detail of the ancient Greek inspired Nike illustration by MTHD
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Nike's agency reached out to our creative director for help. They wanted a custom illustration to help elevate Nike's new high fashion sub-brand... and we were more than happy to oblige.

The new brand heavily referenced ancient Greece, the birthplace of Modern Athletics and 'Nike', the Greek Goddess of triumph, speed, and strength in athletic competitions. They wanted an ancient feeling illustration of the goddess to build out the brand graphics.

NIKE
NIKE
NIKE

Their first use of the goddess design was for tennis legend, Maria Sharapova - to induct her into the hall of fame, using this illustration in a pop-up installation at the Nike House of Innovation, New York. They are expanding it's uses regularly, also having used it as part of a cross-promotion with Jannik Sinner.

NIKE
NIKE

Working with Billion-dollar brands like NIKE, Brewdog, Sky & Global AI is an honor for us - but our speciality is doing custom branding and websites for Founder-led or fully-funded (series A to D) businesses looking to scale.

Most businesses want to look the part - but they forget to invest in 'branding'. So their website looks clunky and their competitors end up outshining them. If you brand is looking a bit tired and you want the same expertise that NIKE uses - book a call.

Nike goddess illustration used in the Maria Sharapova pop-up installation
Nike brand graphics featuring MTHD's goddess illustration in situ

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