Global AI was heading to NVIDIA GTC for the first time ever. GTC, San Jose is the biggest show in AI and accelerated computing — thousands of developers, enterprise buyers, investors, and infrastructure decision-makers in one place. The kind of room where every multi-billion dollar tech brand shows up swinging.
Global AI wanted to do two things, in this order:
We had one shot at a first impression. So we took control of the whole thing.
Scripting. Booth design. Video production. Banners. Microsite. Branded apparel. Giveaway design and sourcing. On-the-ground management. The follow-up. The website launch that ran alongside it. The design assets of out-of-home placements in Times Square and on Wall Street, ahead of the event.
If it had the Global AI logo on it during GTC week, we built it, briefed it, and stood behind it.
Before we touched a single asset, we sat down directly with NVIDIA. First-time exhibitors get a rulebook the size of a small novel, and a boring turnkey booth format that can’t be changed. We wanted to know exactly where the lines were — and where they could be bent.
We found the loopholes. We worked the angles. We made sure Global AI could make the biggest splash possible while staying fully on the right side of every clause.
That groundwork shaped everything that came next.
The booth itself was built around a dual-screen video setup — bespoke content we scripted, shot and edited specifically for the show.
With 2 screens we had 1 video dedicate to each of their 2 goals. 1 video was longform on who Global AI was, the other video was focused on their available capacity and future capacity roadmap.
Then we made sure strangers had a reason to stick around to absorb that message.
We don't do tote bags and pens. We designed a suite of premium, eco-conscious giveaways that did real work for the brand:
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— Marketing leads from Samsung, Supermicro, and Lenovo, who walked over to tell us in person. Not a bad compliment for a company's first GTC.
A booth gets you noticed. A microsite turns attention into fans or qualified leads.
We designed and launched a dedicated event microsite to act as the central hub before, during and after GTC — pulling together the Global AI story and the compute-capacity message into one clear, branded experience.
We paired the microsite launch with the launch of Global AI's newly redesigned full website, so anyone who looked them up after meeting us at the booth landed on a brand that looked as sharp online as it did on the show floor.
A few things we built into it:
GTC is loud. But Global AI was louder.
The seeds were planted before Global AI’s on-floor presence at GTC with two of the most recognisable media placements in the world:
We designed the artwork for both of these placements and used paid/boosted ads across LinkedIn and X for the week before GTC to introduce Global AI to the world.
We kitted out the Global AI sales team in custom branded apparel, embroidered - not printed, so the brand stayed sharp at every handshake, and we ran on-site coordination in person for the entire show — working directly with vendors and organizers to make sure every panel, prop, screen and giveaway hit its mark.
Nothing was outsourced and forgotten. We were there talking & qualifying prospects on the floor - and making introductions to the sales team where necessary.
The result
A first-time exhibitor walked into the biggest room in AI and walked out as one of the most-talked-about booths at the show. The merch was the talk of the floor. The compute message landed with the right people. The microsite and new website turned curious scans into qualified follow-ups. And Global AI's achieved their goals.
The customers they wanted to attract knew who they were - and they knew they had capacity.
The resulting sales are private/under NDA and up to them to disclose. But Global AI were very happy with the event and execution.
That's what "full creative control" looks like when you give it to MTHD.
Thinking about your first big event? Let's talk.
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