We were approached by a long-standing client with a new business idea.
The challenge for MTHD was to create a distinctive brand capable of communicating trust, credibility and commercial value from day one, while supporting the launch of an entirely new business.
The business needed more than a logo. It needed a brand capable of establishing credibility in a competitive market, explaining a new proposition simply, and inspiring businesses to see awards as a commercial growth tool rather than a marketing exercise.
MTHD partnered with the founders from the earliest stages, developing the entire customer experience from concept through to launch. Our work included:
The Awardy logo was designed with meaning at its core. At first glance, it appears clean and confident. On closer inspection, the letter A contains a hidden upward arrow. This subtle detail represents exactly what becoming an award-winning business should achieve:
Because Awardy introduces a different way of recognising business excellence, clarity was essential. We designed a digital experience that quickly communicates how the platform works, builds confidence in the verification process and guides visitors naturally from curiosity to engagement. Every stage of the journey was crafted to reduce friction while reinforcing Awardy's credibility and authority.
To support launch, we created a suite of advertising assets designed to communicate Awardy's core message consistently across digital channels. The creative focused on challenging traditional award schemes by highlighting what makes Awardy different: recognition earned through verified customer reputation rather than applications, judges or expensive entry fees.
By combining strategic branding, thoughtful user experience and compelling creative, MTHD helped transform an ambitious idea into a credible business ready to earn recognition in its own right.
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