Ellusionist

Project Description
Ellusionist was the first online magic store. Established in 2001, Ellusionist produces the wildest, most practical & visual magic on planet Earth. Allowing normal people to perform miracles that defy reality. We’ve scaled this brand to over $100million in revenue – and we still own & operate it today. The look and feel, the videos & even the products were done by our team.
Project Details
Branding / Web Design & Development / Photography / Videography / Paid Ads / Email Marketing / Packaging and Print Design / Strategy and Corporate Positioning
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Ellusionist
Ellusionist King Slayers deck photographed for the product launch
King Slayers playing cards packaging design for Ellusionist
King Slayers card backs designed by the MTHD team
King Slayers deck fanned out in an Ellusionist product shot
Close-up of King Slayers card artwork for Ellusionist
King Slayers box and cards styled for the Ellusionist store
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Dominating the niche:

Not many people know this, but there is an underground industry that sells the secrets to magic tricks. Normal people can learn them to impress anyone they meet. It’s a very niche market, with a limited interest, but one we’ve dominated for decades. Our branding, our marketing, our production gets copied by the competition on a daily basis.

When we move, they move.

Ellusionist
Ellusionist
Ellusionist
20 years of experience

Ellusionist has been a test-bed for us over the last 2 decades. It’s allowed us to hone our skills and experiment with wild ideas & cutting-edge campaigns. We’ve learned what works – and most importantly, we’ve learned what efforts are a total waste of money. Making & marketing over 600 products from scratch, we’ve seen it all. So we’re confident that there’s nothing you can throw at us, that we can’t handle.

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More than just a logo, your brand touches every part of your business. It tells your customers who you are, what you value, and why they should buy from you within just a few seconds.

After a successful rebrand in 2023, we saw an increase in sales of 26% year-on-year.

Ellusionist
Ellusionist
Ellusionist

With over 1,000 videos produced in-house, our small scale productions have gained us huge results.

We’ve been writing, directing, shooting & editing our own product videos for over 20 years. In that time, we’ve shot over 1,000 product videos everywhere from Los Angeles to Kathmandu (not joking, we really flew there).

Using small crews of 1 to 5 people, we’re able to create stunning trailers & product videos that have gained us hundreds of thousands of subscribers – and helped make us over $100,000,000 in revenue.

The right video, edited the right way could be the difference between a sale and no sale. In today’s attention economy you have to grab & hold people’s attention – and the best way, bar none, is video.

The following videos were all scripted, filmed and edited on tight budgets with a tight crew of 3-5, and made millions across Kickstarter and the Ellusionist E-commerce website.

Killer print design is a surefire way to lodge yourself in someone's mind. We've created 1000s of playing card, packaging, poster, promo & apparel designs that left the competition in the dust, or trying desperately to do a bad impression of what we were producing.

Ellusionist
Jurassic Park playing card deck packaging for Ellusionist
Pyro poster artwork designed for Ellusionist by MTHD
Killer Bees deck product photography for Ellusionist
Ellusionist product box front design by MTHD
Shipwreck deck packaging designed for Ellusionist
Shipwreck playing cards detail shot for Ellusionist
Ellusionist mobile store design by MTHD Marketing
Insane magic campaign banner created for Ellusionist
Ellusionist magic performance photography by MTHD
Magic props styled for an Ellusionist product shoot
Ellusionist card magic in performance, shot by MTHD
Ellusionist lifestyle shot from a card magic photo session
Pyro Pen product photography for Ellusionist
Killer Bees deck design detail for Ellusionist
Ellusionist branded water bottle merchandise design
Aurelian deck packaging design for Ellusionist
Ellusionist magic brand photography by the MTHD team
Marbles magic product shot created for Ellusionist

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