LOOPS is a family-run belt brand reinventing the everyday accessory with buckle-free silicone belts made for comfort, durability and movement. Their mission is to make functional design look good and feel effortless.
Project Details
Branding / Packaging / Web Design / Copywriting / Product Photography / Creative Direction / Paid Ads
We partnered with LOOPS to create their entire brand from the ground up. This included the logo, brand identity, website design and build, full website copy, and ongoing social media management. The goal was to design a brand that feels modern, durable and lifestyle-driven while staying true to LOOPS’ family roots. Every detail, from typography to tone, was crafted to reflect the product itself: simple, functional and made to move.
Creating a new brand.
Loops was a start-up business selling a unique fashion and utility buckle-less silicone belt that provides the wearer with maximum comfort and range of movement for all activities.
.webp)
