Mission Athletics is a next-level training complex launching in Cedar Rapids that combines elite wrestling, jiu-jitsu, strength training and advanced recovery in a 25,000 sq-ft facility. Their mission is to help athletes unlock their full potential through expert coaching, high-performance equipment and a culture of discipline.
We partnered with Mission Athletics to elevate their brand and digital presence. This included a full logo refresh, complete website design and build, print, signage and brochure design, copywriting across all web pages, plus a new social media strategy.
Challenges: Mission Athletics is building a world-class facility but lacked a brand identity and online experience to match.
Solutions: We upgraded their logo to reflect strength and precision, created a high-impact website showcasing their facility and programs, wrote copy that inspired athletes of all levels, and built a social media plan focused on community, culture and performance. We created an collection of branded apparel to help foster a sense of community amongst the athletes and prospective clients. We also designed and structured an in depth facility brochure improving the professionality and effectiveness of the Mission Athletics' sales process.
Results and Highlights
• Cohesive brand identity that reflects elite performance.
• New website launched with strong visual impact and clear pathways for membership.
• Social content strategy driving engagement and community growth.
• Mission Athletics now stands as the region’s leading destination for serious athletes.
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