Naytelle champions guilt-free self-care for busy mothers, and has pioneered a new all-in-one postpartum supplement that takes care of mother and child. Naytelle was a start-up business, and required help developing it's brand and product from concept to launch.
Project Details
Branding / Web Design & Development / Photography / Packaging and Print Design / Strategy and Positioning / Product Launch
We helped develop Naytelle from a concept into a fully realised business. We learnt the story behind the creators and their revolutionary product, the science behind it and about their key audience.
All this helped us to create a feminine, stylish, engaging brand aesthetic and identity that flows perfectly across the high quality, foiled packaging and the bespoke ecommerce website.
Through indepth rounds of discovery we helped Naytelle refine their offer and strategy. We even came up with the name of their business on one of our client calls, and through detailed research we were able to aid in the final stages of the product development.
This level of insight into their business helped us to position their logo, brand, packaging and website design perfectly within the women's and postpartum supplement space. Naytelle, as a brand, is in-keeping with and elevated above its competition.
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