Tarps is an online retailer, delivering high-quality products for over 25 years. We completely overhauled their website, strengthened their branding and employed smarter digital marketing, making it effortless for both loyal and new customers to find and buy the right product.
Our work across brand development, website design and paid ad campaigns delivered tarps best sales year in over 25 years of online retail.
We started by creating a UI that is attractive, intuitive, and built to convert.
We fundamentally restructured the way Tarps approaches customers, by bringing their variety and quality of product to the forefront of their sales process. Our experts focused on easy to navigate layouts, clear product offerings and engaging functionality. By improving the navigation, using smarter product filters, and streamlining collection pages, we have made it effortless to shop.
The tarps.com branding was a hangover from the early days of the internet - a tired and dated relic that no longer served their modern growing business.
We refined their fonts, brought vibrancy to their colour palette and gave their logo a much needed facelift. By rolling this sleeker, high energy brand into their website relaunch, we breathed new life into their online presence. This could immediately be felt in their sales performance.
In addition to the website, we launched and refined paid ad campaigns focused on high-intent buyers and their best selling products. The immediate results were a tripling of their paid ads performance and sales. We did this while also cutting cost per purchase by nearly 80%. Spend less, earn more. It's every businesses' dream.
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